Wednesday, 27 August 2014

[Jian Xu] A summary of the types of evidence to prove trade mark use/reputation in China

If you are at a puzzle as to provide evidence of trade mark use/reputation in China, either for oppositions to fight squatted trade marks, or to defend a non-use cancellation action, the following is a good summary of the types of evidence that the right holder might seek to explore and submit to the trade mark office;

Sales contract, invoice, bill of lading, bank receipt, document for export and/or import, and other commercial documentation, evidencing the use of the trademark in respect of the goods/services designated in Mainland China;


Materials demonstrating the area of sale, locations of points of sale and means of sale of the goods/services bearing the trademark in Mainland China;

Promotional materials for the trademark in Mainland China, such as advertisements, comments, editorials in/on radio broadcasting, films, TV programs, newspapers, periodicals, internet, outdoor signboards, posters and etc.;

Materials evidencing the performance of the goods/services bearing the trademark in trade fairs or exhibitions in Mainland China;

Materials showing the first use and consecutive use of the trademark in Mainland China;

Photocopies of certificates of registration of the trademark in Mainland China, the Home Country and/or other jurisdictions which are main trade regions;

Documents proving that the trademark has been recognized as well-known or famous trademark by the authorities in Mainland China or other jurisdictions, as well as materials showing the extent of infringement on the trademark in Mainland China;

Report on assessment of the value of the trademark as an intangible asset issued by qualified assessment organization in Mainland China;

Statistics demonstrating the sale, revenue, income and advertising expenditure in connection with the goods/services bearing the trademark in Mainland China, as well as ranking in the relevant industry, published or issued by authoritative organization;

Honours or awards for the trademark, preferably in Mainland China

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...